Brand versus generic advertising and the decision to advertise collectively

Review of Industrial Organization

Volumn 11, Issue 1, 1996, Pages 93-105

  Carey, Catherine ^a   Bolton, Dawn Langkamp ^a  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Advertising; Brand; Collusion; Generic; Spillovers

Indexed keywords

EID: 25844437862     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00163600     Document Type: Article

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