Consumer mind-sets and attitudes towards online marketing messages

International Journal of Internet Marketing and Advertising

Volumn 4, Issue 1, 2007, Pages 26-36

  Sääksjärvi, Maria ^a   Pol, Gratiana ^b  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b Cheng Design Products   (United States)

Author keywords

Banner ads; Consumer attitudes; Internet marketing; Mind sets; Online marketing strategies; Personalisation; Product recommendations; Promotional messages; Scenarios

Indexed keywords

EID: 34648837441     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2007.014795     Document Type: Article

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