Measuring mobile banking customers' channel attribute preferences in service consumption

International Journal of Mobile Communications

Volumn 5, Issue 2, 2007, Pages 123-138

  Laukkanen, Tommi ^a  

^a UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

Conjoint analysis; Consumer; Customer; Mobile banking; Mobile communications; Mobile services; Preferences

Indexed keywords

CUSTOMER SATISFACTION; INFORMATION SERVICES; STATISTICAL METHODS;

BILL PAYING; CONJOINT ANALYSIS; MARKET SEGMENTS; MOBILE BANKING;

ELECTRONIC COMMERCE;

EID: 33847018886     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2007.011812     Document Type: Article

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