Tourist dependent small towns: Understanding competitive advantage

Journal of Vacation Marketing

Volumn 12, Issue 4, 2006, Pages 329-343

  Runyan, Rodney C ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

branding; business mix; image; positioning; tourism

Indexed keywords

EID: 34548601877     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766706067605     Document Type: Article

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