Conceptualizing inter-attitudinal conflict in consumer response to foreign brands

Journal of International Consumer Marketing

Volumn 20, Issue 1, 2007, Pages 51-65

  Rice, Gillian ^a,c   Wongtada, Nittaya ^b  

^a ARIZONA STATE UNIVERSITY   (United States)

^b NATIONAL INSTITUTE OF DEVELOPMENT ADMINISTRATION   (Thailand)

^c NONE

Author keywords

Brands; Consumer behavior; International marketing

Indexed keywords

EID: 34548492255     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v20n01_05     Document Type: Article

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