Ontology and epistemology in political marketing: Keeping it real?

Journal of Political Marketing

Volumn 6, Issue 2-3, 2007, Pages 33-47

  Savigny, Heather ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Epistemology; Ontology; Political marketing theory

Indexed keywords

EID: 34548491173     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v06n02_03     Document Type: Article

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