Political marketing: A rational choice?

Journal of Political Marketing

Volumn 3, Issue 1, 2003, Pages 21-38

  Savigny, Heather ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Management marketing; Political marketing; Rational choice theory; Voter abstention

Indexed keywords

EID: 33645577685     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v03n01_02     Document Type: Article

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