Political market orientation and Its commercial cousin: Close family or distant relatives?

Journal of Political Marketing

Volumn 6, Issue 2-3, 2007, Pages 69-90

  Ormrod, Robert P ^a,b,c  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

^b Marketing and Sustainability Research Group

^c UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Market orientation; Political market orientation; Political marketing; Political parties

Indexed keywords

EID: 34548478559     PISSN: 15377857     EISSN: 15377865     Source Type: Journal    
DOI: 10.1300/J199v06n02_05     Document Type: Article

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