A conceptual model of political market orientation

Journal of Nonprofit and Public Sector Marketing

Volumn 14, Issue 1-2, 2005, Pages 47-64

  Ormrod, Robert P ^a  

^a Business Research Academy   (Denmark)

Author keywords

Market orientation; Political market orientation; Political marketing

Indexed keywords

EID: 33645569431     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v14n01_04     Document Type: Article

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