Membership benefits, membership action why incentives or activism are what members want

Journal of Nonprofit and Public Sector Marketing

Volumn 14, Issue 1-2, 2005, Pages 65-89

  Granik, Sue ^a  

^a LONDON SCHOOL OF ECONOMICS   (United Kingdom)

Author keywords

Membership; Participation; Political parties; Relationship marketing

Indexed keywords

EID: 33747613290     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v14n01_05     Document Type: Review

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