Can economic bonus programs jeopardize service relationships?

Service Business

Volumn 1, Issue 2, 2007, Pages 159-175

  Hennig Thurau, Thorsten ^a   Paul, Michael ^a  

^a BAUHAUS UNIVERSITY WEIMAR   (Germany)

Author keywords

Bonus programs; Customer loyalty; Extrinsic motivation; Intrinsic motivation; Self determination

Indexed keywords

EID: 34547809316     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-006-0012-9     Document Type: Article

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