Relationships of retail brand manufacturers with retailers

International Review of Retail, Distribution and Consumer Research

Volumn 16, Issue 2, 2006, Pages 257-275

  Oubiña, Javier ^a   Rubio, Natalia ^a   Yagüe, María Jesús ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

competitive position; relationship results; Retail brand

Indexed keywords

EID: 34547792698     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960600572340     Document Type: Article

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