Antecedents to consumer reference price orientation: An exploratory investigation

Journal of Product and Brand Management

Volumn 16, Issue 4, 2007, Pages 269-279

  Yin, Tong ^a   Paswan, Audhesh K ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Consumer behaviour; Prices; Pricing policy; Product specification; Shopping

Indexed keywords

EID: 34547594504     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710763958     Document Type: Article

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