The dynamics of price elasticity of demand in the presence of reference price effects

Journal of the Academy of Marketing Science

Volumn 33, Issue 1, 2005, Pages 66-78

  Fibich, Gadi ^a   Gavious, Arieh ^b   Lowengart, Oded ^b  

^a TEL AVIV UNIVERSITY   (Israel)

^b BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Immediate term; Price elasticity; Promotional elasticity; Reference price

Indexed keywords

EID: 11144341965     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304267108     Document Type: Article

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