The Mindcam methodology: Perceiving through the native's eye

Qualitative Market Research

Volumn 10, Issue 2, 2007, Pages 168-182

  Starr, Richard G ^a   Fernandez, Karen V ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Consumer behaviour; Ethnography; Qualitative research; Visual perception

Indexed keywords

EID: 34547410759     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750710740835     Document Type: Article

References (28)

1. Bakalaki, A. (1997), "Students, natives, colleagues: Encounters in academia and in the field", Cultural Anthropology, Vol. 12 No. 4, pp. 502-26.
2. Belk, R.W. and Kozinets, R.V. (2005), "Videography in marketing and consumer research", Qualitative Market Research: An International Journal, Vol. 8 No. 2, pp. 128-41.
3. Belk, R.W., Sherry, J.F. Jr and Wallendorf, M. (1988), "A naturalistic inquiry into buyer and seller behavior at a swap meet", Journal of Consumer Research, Vol. 14 No. 4, pp. 449-70.
4. Belk, R.W., Wallendorf, M. and Sherry, J.F. Jr (1989), "The sacred and profane in consumer behavior: Theodicy on the odyssey", Journal of Consumer Research, Vol. 16, pp. 1-38.
5. Bunzl, M. (2004), "Boas, Foucault, and the 'native anthropologist': notes towards a neo-Boasian anthropology", American Anthropologist, Vol. 106 No. 3, pp. 435-42.
6. Data Protection Act (1998), Elizabeth II, Chapter 29, The Stationery Office Ltd, London.
7. Dobie, T.G. and May, J.G. (1990), "Generalization of tolerance to motion environments", Aviation, Space, and Environmental Medicine, Vol. 61 No. 8, pp. 707-11.
8. Glaser, B.G. and Strauss, A.L. (1967), The Discovery of Grounded Theory: Strategies for Qualitative Research, Sociology Press, Mill Valley, CA.
9. Grayson, K.A. (1998), "The icons of consumer research: Using signs to represent consumers reality", in Stern, B. (Ed.), Representing Consumers: Voices, Views, and Visions, Routledge, London, pp. 27-43.
10. Heisley, D.D. and Levy, S.J. (1991), "Autodriving: Photoelicitation technique", Journal of Consumer Research, Vol. 18, pp. 257-72.
11. Helson, H. (1964), Adaptation-level Theory: An Experimental and Systematic Approach to Behavior, Harper & Row, New York, NY.
12. Hirschman, E.C. (1986), "Humanistic inquiry in market research: philosophy, method, and criteria", Journal of Marketing Research, Vol. 23, pp. 237-49.
13. Howard, I.P. and Rogers, B.J. (2002), Depth Perception, I. Porteous, Toronto.
14. Kover, A.J. (2002), "Editorial: A voice crying in the wilderness", Journal of Advertising Research, Vol. 7, p. 5.
15. Krages, B.P. (2002), Legal Handbook for Photographers, Amherst Media, Buffalo, NY.
16. Lincoln, Y. and Guba, E.G. (1985), Naturalistic Inquiry, Sage, Beverly Hills, CA.
17. Macpherson, L. (2004), Photographer's Rights in the UK. Sirimo Design, available at: www.sirimo.co.uk/media/UKPhotographersRights.pdf.
18. Malinowski, B. (1922), Argonauts of the Western Pacific, Routledge & Kegan Paul, London.
19. Market Research Society UK (2002), "Draft qualitative research guidelines", available at: www.marketresearch.org.uk/standards/ downloads/revised/draft/.
20. Market Research Society UK (2005), Code of Conduct, Market Research Society, London.
21. Merrell, F. (1995), Semiosis in a Post-Modern Age, Purdue University Press, West Lafayette, IN.
22. Pirsig, R.M. (1974), Zen and the Art of Motorcycle Maintenance: An Inquiry into Values, Morrow, New York, NY.
23. Singh, S.N., Rothschild, M.L. and Churchill, G.A. Jr (1988), "Recognition versus recall as measures of television commercial forgetting", Journal of Marketing Research, Vol. 25 No. 1, pp. 72-80.
24. Sontag, S. (1977), On Photography, Delta, New York, NY.
25. Stecklow, S., Singer, J. and Patrick, A.O. (2005), "Surveillance cameras monitor much of daily life in London, may help to identify bombers", The Wall Street Journal, 8 July.
26. Turner, V.W. (1969), The Ritual Process: Structure and Anti-Structure, Aldine Publishing, Chicago, IL.
27. Underhill, P. (1999), Why We Buy: The Science of Shopping, Simon & Schuster, New York, NY.
28. Woodside, A.G. and Wilson, E.J. (2002), "Respondent inaccuracy", Journal of Advertising Research, Vol. 7, pp. 7-18.