Editorial: A voice crying in the wilderness?

Journal of Advertising Research

Volumn 42, Issue 5, 2002, Pages 5-

  Kover, Arthur J ^a  

^a YALE SCHOOL OF MANAGEMENT   (United States)

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EID: 33845743552     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Editorial

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