Integrating strategic marketing on an institutional level

Journal of Marketing for Higher Education

Volumn 8, Issue 4, 1998, Pages 17-28

  Liu, Sandra S ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78651109957     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v08n04_02     Document Type: Article

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