What is in a name? The impact of strategic name change on student enrollment in colleges and universities

Journal of Marketing for Higher Education

Volumn 8, Issue 2, 1997, Pages 53-71

  Joseph, Paul Sergius ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002445717     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v08n02_05     Document Type: Article

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