Understanding the "four-eyed, four-legged" consumer: A segmentation analysis of U.S. moms

Journal of Marketing Theory and Practice

Volumn 15, Issue 3, 2007, Pages 251-261

  Neeley, Sabrina M ^a   Coffey, Tim ^b  

^a MIAMI UNIVERSITY   (United States)

^b WonderGroup   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34447297277     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150305     Document Type: Article

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