The effects of deadline pressure on attitudinal ambivalence

Marketing Letters

Volumn 14, Issue 2, 2003, Pages 83-95

  Jewell, Robert D ^a  

^a VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Ambivalence; Blood donation; Time horizon

Indexed keywords

EID: 4043097513     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1025465917331     Document Type: Article

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