Relationships between engineers and marketers within new product development: An Anglo‐German comparison

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 694-719

  Shaw, Christopher T ^a   Shaw, Vivienne ^a   Enke, Margit ^b  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b TU BERGAKADEMIE FREIBERG   (Germany)

Author keywords

Conflict; Germany; Product development; Team working; United Kingdom

Indexed keywords

EID: 34249662596     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529295     Document Type: Article

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