Impact of interaction between R&D and marketing on new product performance: An empirical analysis of Chinese high technology firms

International Journal of Technology Management

Volumn 21, Issue 1-2, 2001, Pages 61-75

  Li, Haiyang ^a   Atuahene Gima, Kwaku ^a,b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b LINGNAN UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; MARKETING; PRODUCT DEVELOPMENT; TECHNOLOGY TRANSFER;

NEW PRODUCT PERFORMANCE;

RESEARCH AND DEVELOPMENT MANAGEMENT;

EID: 0035154179     PISSN: 02675730     EISSN: None     Source Type: None    
DOI: 10.1504/ijtm.2001.002902     Document Type: Article

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