Reading advertising: The what and how of product meaning

Journal of Consumer Marketing

Volumn 9, Issue 3, 1992, Pages 48-64

  Domzal, Teresa J ^a   Kernan, Jerome B ^b  

^a UNIVERSITY OF CINCINNATI   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745696100     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769210035233     Document Type: Article

References (9)

1. Barthes, Roland, Elements of Semiology. New York: Hill and Wang, 1968.
2. Levi-Strauss, Claude, Structural Anthropology. New York: Basic Books, 1963.
3. Leymore, Varda L., Hidden Myth: Structure and Symbolism in Advertising. New York: Basic Books, 1975.
4. McCracken, Grant, Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities. Bloomington: Indiana University Press, 1988.
5. Mick, David G., “Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance,” Journal of Consumer Research, 13 (September 1986), pp. 196-213.
6. Peirce, Charles S., Collected Papers. Cambridge, MA: Harvard University Press, 1931-1958.
7. Saussure, Ferdinand de, Course in General Linguistics. New York: McGraw-Hill, 1915-1966.
8. Sherry, John F., Jr., “Advertising as a Cultural System,” in Jean Umicker-Sebeok (ed.), Marketing and Semiotics. Berlin: Mouton de Gruyter, 1987, pp. 441-461.
9. Zakia, Richard D., and Mihai Nadin, “Semiotics, Advertising and Marketing,” The Journal of Consumer Marketing, 4 (Spring 1987), pp. 5-12.