The endowment—institutional affinity effect

Journal of Psychology: Interdisciplinary and Applied

Volumn 138, Issue 2, 2004, Pages 160-170

  Tom, Gail ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Affinity marketing; Attitude formation; Endowment effect

Indexed keywords

EID: 2942644427     PISSN: 00223980     EISSN: 19401019     Source Type: Journal    
DOI: 10.3200/JRLP.138.2.160-170     Document Type: Article

References (15)

1. Beggan, J. K. (1992). On the social nature of nonsocial perception: The mere ownership effect. Journal of Personality and Social Psychology, 62, 229–237.
2. Belk, R. W. (1988). Possessions and extended self. Journal of Consumer Research, 15, 139-168.
3. Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in reflected glory: Three (football) field studies. Journal of Personality and Social Psychology, 34, 366-375.
4. Coase, R. H. (1988). The firm and market and the law. Chicago: The University of Chicago Press.
5. Graham, J. (1988). Affinity card clutter: Number of tie-ins raises doubts about continued use, special report: Financial services marketing. Advertising Age, S1.
6. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 55, 675-685.
7. Kahneman, D., & Tversky, A. (1984). Choices, values and frames. American Psychologist, 39, 341-350.
8. Kahneman, D., Knetsch, J. L., & Thaler, R. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of Political Economy, 98, 1325-1348.
9. Knetsch, J. L. (1989). The endowment effect and evidence of nonreversible indifference curves. The American Economic Review, 79, 1277-1284.
10. Loewenstein, G., & Kahneman, D. (1991). Explaining the endowment effect. Working paper, Department of Social and Decision Sciences, Carnegie-Mellon University.
11. Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of Risk and Uncertainty, 1, 7-59.
12. Solomon, M. R. (1996). Consumer behavior (3rd ed.). Englewood Cliffs, NJ: Prentice-Hall.
13. Strahilevitz, M. A., & Loewenstein, G. (1998). The effect of ownership on the valuation of objects. Journal of Consumer Research, 25, 276–298.
14. Thaler, R. H. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior and Organization, 1, 39–60.
15. Tom, G., & Elmer, L. (1994). Alumni willingness to give and contribution behavior. Journal of Services Marketing, 8, 57–62.