Virtual customer integration in new product development in industrial markets: The QLL framework

Journal of Business-to-Business Marketing

Volumn 14, Issue 2, 2007, Pages 1-40

  Hemetsberger, Andrea ^a   Godula, Georg ^b  

^a INNSBRUCK UNIVERSITY SCHOOL OF MANAGEMENT   (Austria)

^b School of Management ^*

Author keywords

Customer integration; Knowledge transfer; Market research; New product development

Indexed keywords

EID: 34147163884     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v14n02_01     Document Type: Article

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