The potential of layout platforms for modular complex products and systems

Journal of Engineering Design

Volumn 16, Issue 2, 2005, Pages 237-255

  Hofer, A P ^a   Halman, J I M ^b  

^a Hofer and Partner   (Switzerland)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Complex products and systems; Layout platform; Platform concept; Product families; Segmentation

Indexed keywords

COMPUTATIONAL COMPLEXITY; DIFFERENTIATION (CALCULUS); INTERFACES (COMPUTER); LARGE SCALE SYSTEMS; MARKETING; MODULAR CONSTRUCTION; PRODUCT DESIGN; RESOURCE ALLOCATION; SYSTEMS ANALYSIS;

COMPLEX PRODUCTS AND SYSTEMS (COPS); LAYOUT PLATFORM; PLATFORM CONCEPT; PRODUCT FAMILIES; SEGMENTATION;

PRODUCT DEVELOPMENT;

EID: 19844378123     PISSN: 09544828     EISSN: 14661837     Source Type: Journal    
DOI: 10.1080/09544820500031518     Document Type: Article

References (32)

1. Baldwin, C.Y. and Clark, K.B., Managing in an age of modularity. Harvard Bus. Rev, 1997, 75(5), 84-93.
2. Baldwin, C.Y. and Clark, K.B., Design Rules: The Power of Modularity, 1999 (MIT Press: Cambridge MA).
3. Eisenhardt, K., Building theories from case study research. Acad Management Rev., 1989, 14(4), 532-550.
4. Halman, J.I.M., Hofer, A.P. and van Vuuren, W., Platform driven development of product families: linking theory with practice. J. Product Innovation Management, 2003, 20(2), 149-162.
5. Hauser, J.R., Metrics thermostat. J. Product Innovation Management, 2001, 18(3), 134-153.
6. Henderson, R.M. and Clark, K.B., Architectural innovation: the reconfiguration of existing product technologies and the failure of established firms. Administrative Sci. Quarterly, 1990, 35(1), 9-30.
7. Hobday, M., Product complexity, innovation and industrial organization. Res. Policy, 1998, 26(6), 689-710.
8. Hobday, M., Rush, H. and Tidd, J., Innovation in complex products and systems. Res. Policy, 2000, 29(7/8), 793-804.
9. Jiao, J. and Tseng, M., Understanding product family for mass customization by developing commonality indices. J. Eng. Design, 2000, 11(3), 225-243.
10. Kahn, B.E., Dynamic relationships with customers: high-variety strategies. J. Acad. Marketing Sci., 1998, 26(1), 45-53.
11. Krishnan, V. and Gupta, S., Appropriateness and impact of platform-based product development. Management Sci., 2001, 47(1), 52-68.
12. Krishnan, V. and Ulrich, K.T., Product development decisions: a review of the literature. Management Sci., 2001, 47(1), 1-21.
13. MacDuffie, J.P., Sethuraman, K. and Fisher, M.L., Product variety and manufacturing performance: evidence from the international automotive assembly plant study. Management Sci., 1996, 42(3), 350-369.
14. McGrath, M.E., Product Strategy for High-Technology Companies, 1995 (Irwin: Homewood, IL).
15. Meyer, M.H. and Lehnerd, A.P., The Power of Product Platforms: Building Value and Cost Leadership, 1997 (Free Press: New York).
16. Meyer, M.H. and Utterback, J.M., The product family and the dynamics of core capability. Sloan Management Rev., 1993, 34(3), 29-47.
17. Meyer, M.H., Tertzakian, P. and Utterback, J.M., Metrics for managing research and development in the context of the product family. Management Sci., 1997, 43(1), 88-111.
18. Moore, W.L., Louviere, J.J, and Verma, R., Using conjoint analysis to help design product platforms. J. Product Innovation Management, 16(1), 27-39.
19. Pine, J.B., Mass Customization: The New Frontier in Business Competition, 1993 (Harvard Business School Press: Boston, MA).
20. Ramdas, K. and Sawhney, M.S., A cross-functional approach to evaluating multiple line extensions for assembled products. Management Sci., 2001, 47(1), 22-36.
21. Robertson, D. and Ulrich, K.T., Planning for product platforms. Sloan Management Rev., 1998, 39(4), 19-31.
22. Sanchez, R. and Mahoney, J.T., Modularity, flexibility, and knowledge management in product and organization design. Strategic Management J.Winter Special Issue, 1996, 17, 63-76.
23. Sanderson, S. and Uzumeri, M., Managing product families: the case of the Sony Walkman. Res. Policy, 1995, 24(5), 761-782.
24. Sanderson, S. and Uzumeri, M. The Innovation Imperative: Strategies for Managing Product Models and Families, 1997 (Irwin: Chicago, IL).
25. Sawhney, M.S., Leveraged high-variety strategies: from portfolio thinking to platform thinking. J. Acad. Management Sci., 1998, 26(1), 54-61.
26. Simon, H.A., The Sciences of the Artificial, 1969 (MIT Press: Cambridge, MA).
27. Stalk, G. Jr. and Hout, T., Competing Against Time, 1990 (Free Press: New York).
28. Ulrich, K., The role of product architecture in the manufacturing firm. Res. Policy, 1995, 24(3), 419-440.
29. Utterback, J., Mastering the Dynamics of Innovation, 1994 (Harvard Business School Press: Boston, MA).
30. Wheelwright, S.C. and Clark, K.B., Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality, 1992 (The Free Press: New York).
31. Yin, R.K., Case Study Research: Design and Methods, 1994 (Sage Publications: Thousand Oaks, CA).
32. Yu, J.S., Gonzalez-Zugasti, J.P. and Otto, K.N., Product architecture definition based on customer demands. Proceedings of ASME Design for Manufacturing Conference, DETC98/DFM-5679, Atlanta, GA, 1998.