Business marketing in master's programs: A part of the fabric

Journal of Business-to-Business Marketing

Volumn 14, Issue 1, 2007, Pages 31-51

  Barclay, Donald W ^c   Deutscher, Terry H ^a   Vandenbosch, Mark H ^a,b,c  

^a Department of Marketing ^*

^b Donnelly Corporation   (United States)

^c UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

Business marketing; Business marketing courses; Business marketing education; MBA program

Indexed keywords

EID: 33847659572     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1300/J033v14n01_04     Document Type: Article

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