A prediction model for success of services in e-commerce using decision tree: E-customer's attitude towards online service

Expert Systems with Applications

Volumn 33, Issue 3, 2007, Pages 572-581

  Lee, Sungjoo ^a   Lee, Seunghoon ^a   Park, Yongtae ^a  

^a Seoul National University   (South Korea)

Author keywords

Decision tree; E commerce; Online success; Prediction model; Service

Indexed keywords

DATA ACQUISITION; DECISION TREES; MATHEMATICAL MODELS; ONLINE SYSTEMS;

CUSTOMER RECOGNITIONS; ONLINE SUCCESSES; PREDICTION MODELS;

ELECTRONIC COMMERCE;

EID: 33847614333     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.06.005     Document Type: Article

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