-
1
-
-
0011584658
-
"Trade Promotion: Essential to Selling through Resellers"
-
(Fall)
-
Aliwadi, K., P. Farris, and E. Shames. "Trade Promotion: Essential to Selling through Resellers." MIT Sloan Manage. Rev. 41 (Fall 1999): 83-92.
-
(1999)
MIT Sloan Manage. Rev.
, vol.41
, pp. 83-92
-
-
Aliwadi, K.1
Farris, P.2
Shames, E.3
-
2
-
-
14844317767
-
"Own-Brand and Cross-Brand Retail Pass-through"
-
Besanko, D., J.-P. Dube, and S. Gupta. "Own-Brand and Cross-Brand Retail Pass-through." Mark. Sci. 24 (2005): 123-37.
-
(2005)
Mark. Sci.
, vol.24
, pp. 123-137
-
-
Besanko, D.1
Dube, J.-P.2
Gupta, S.3
-
3
-
-
0003608762
-
-
Upper Saddle River, NJ: Prentice-Hall
-
Blattberg, R.C., and S.A. Neslin. Sales Promotions: Concepts, Methods, and Strategies. Upper Saddle River, NJ: Prentice-Hall, 1990, pp. 313-43.
-
(1990)
SalesPromotions: Concepts, Methods, and Strategies
, pp. 313-343
-
-
Blattberg, R.C.1
Neslin, S.A.2
-
4
-
-
33846690535
-
-
Cannondale Associates. Industry Survey Report. Wilton, CT: Cannondale Associates Available at
-
Cannondale Associates. Trade Promotion Spending and Merchandising Industry Study. Industry Survey Report. Wilton, CT: Cannondale Associates, 2003. Available at http://www.cannondaleassoc.com.
-
(2003)
Trade Promotion Spending and Merchandising Industry Study
-
-
-
5
-
-
1442335332
-
"Dominant Retailers and the Countervailing-Power Hypothesis"
-
Chen, Z. "Dominant Retailers and the Countervailing-Power Hypothesis." Rand J. Econ. 34 (2003): 612-25.
-
(2003)
Rand J. Econ.
, vol.34
, pp. 612-625
-
-
Chen, Z.1
-
6
-
-
33846701110
-
"Ratings and Recommendations for Supermarkets"
-
Consumer Reports. Available at
-
Consumer Reports. "Ratings and Recommendations for Supermarkets." Consum. Rep., 2003. Available at http://www.consumerreports.org.
-
(2003)
Consum. Rep.
-
-
-
7
-
-
0000557739
-
"Market Power in the Retail Food Industry: Evidence from Vermont"
-
Cotterill, R.W. "Market Power in the Retail Food Industry: Evidence from Vermont." Rev. Econ. Stat. 68 (1986): 379-86.
-
(1986)
Rev. Econ. Stat.
, vol.68
, pp. 379-386
-
-
Cotterill, R.W.1
-
8
-
-
0348097473
-
"Neoclassical Explanations of Vertical Organization and Performance of Food Industries"
-
Cotterill, R.W. "Neoclassical Explanations of Vertical Organization and Performance of Food Industries." Agribusiness 17 (2001): 33-57.
-
(2001)
Agribusiness
, vol.17
, pp. 33-57
-
-
Cotterill, R.W.1
-
9
-
-
0037412961
-
"Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals"
-
Drèze, X., and D.R. Bell. "Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals." Mark. Sci. 22 (2003): 16-39.
-
(2003)
Mark. Sci.
, vol.22
, pp. 16-39
-
-
Drèze, X.1
Bell, D.R.2
-
10
-
-
0002823483
-
"Power Measurement in the Distribution Channel"
-
El-Ansary, A.I., and L.W. Stern. "Power Measurement in the Distribution Channel." J. Mark. Res. 9 (1972): 47-52.
-
(1972)
J. Mark. Res.
, vol.9
, pp. 47-52
-
-
El-Ansary, A.I.1
Stern, L.W.2
-
11
-
-
0001491337
-
"A Theory of Channel Price Promotions"
-
Gerstner, E., and J.D. Hess. "A Theory of Channel Price Promotions." Amer. Econ. Rev. 81 (1991): 872-86.
-
(1991)
Amer. Econ. Rev.
, vol.81
, pp. 872-886
-
-
Gerstner, E.1
Hess, J.D.2
-
12
-
-
33846703794
-
"The 2003 State of the Industry Almanac"
-
Grocery Headquarters
-
Grocery Headquarters. "The 2003 State of the Industry Almanac." Grocery Headquarters 69 (2003): 14-50.
-
(2003)
Grocery Headquarters
, vol.69
, pp. 14-50
-
-
-
13
-
-
0344586761
-
"Slotting Allowances as a Facilitating Practice by Food Processors in Wholesale Grocery Markets: Profitability and Welfare Effects"
-
Hamilton, S.F. "Slotting Allowances as a Facilitating Practice by Food Processors in Wholesale Grocery Markets: Profitability and Welfare Effects." Amer. J. Agr. Econ. 85 (2003): 797-813.
-
(2003)
Amer. J. Agr. Econ.
, vol.85
, pp. 797-813
-
-
Hamilton, S.F.1
-
14
-
-
33846684005
-
"Riding the Tide"
-
accessed 31 May 2005 Available at accessed 31 May
-
Joyce, K.M. "Riding the Tide." Promo Magazine. 2005. Available at http://promomagazine.com, accessed 31 May 2005.
-
(2005)
Promo Magazine
-
-
Joyce, K.M.1
-
15
-
-
22644449718
-
"Managing Trade Promotions in the Context of Market Power"
-
Kasulis, J., F. Morgan, D. Griffith, and J. Kenderdine. "Managing Trade Promotions in the Context of Market Power." J. Acad. Mark. Sci. 27 (1999): 320-32.
-
(1999)
J. Acad. Mark. Sci.
, vol.27
, pp. 320-332
-
-
Kasulis, J.1
Morgan, F.2
Griffith, D.3
Kenderdine, J.4
-
16
-
-
0035437933
-
"Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through"
-
Kumar, N., S. Rajiv, and A. Jeuland. "Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through." Mark. Sci. 20 (2001): 382-404.
-
(2001)
Mark. Sci.
, vol.20
, pp. 382-404
-
-
Kumar, N.1
Rajiv, S.2
Jeuland, A.3
-
17
-
-
84950455641
-
"Regression with Missing X's: A Review"
-
Little, R.J.A. "Regression with Missing X's: A Review." J. Amer. Stat. Assoc. 87 (1992): 1227-37.
-
(1992)
J. Amer. Stat. Assoc.
, vol.87
, pp. 1227-1237
-
-
Little, R.J.A.1
-
19
-
-
33644575815
-
"Produce Marketing and Retail Buying Practices"
-
Patterson, P.M., and T.J. Richards. "Produce Marketing and Retail Buying Practices. " Rev. Agr. Econ. 22 (2000): 160-71.
-
(2000)
Rev. Agr. Econ.
, vol.22
, pp. 160-171
-
-
Patterson, P.M.1
Richards, T.J.2
-
20
-
-
0036027219
-
"Antitrust Economics and Marketing"
-
Scheffman, D.T. "Antitrust Economics and Marketing." J. Public Policy Mark. 21, no. 2 (2002): 243-46.
-
(2002)
J. Public Policy Mark.
, vol.21
, Issue.2
, pp. 243-246
-
-
Scheffman, D.T.1
-
21
-
-
33744522647
-
"Are Slotting Allowances Efficiency-Enhancing or Anti-Competitive?"
-
Sudhir, K., and V.R. Rao. "Are Slotting Allowances Efficiency-Enhancing or Anti-Competitive?" J. Mark. Res. 43 (2006): 137-55.
-
(2006)
J. Mark. Res.
, vol.43
, pp. 137-155
-
-
Sudhir, K.1
Rao, V.R.2
-
22
-
-
0036027212
-
"The Role of Marketing in Antitrust"
-
Sullivan, M.W. "The Role of Marketing in Antitrust." J. Public Policy Mark. 21, no. 2 (2002): 247-49.
-
(2002)
J. Public Policy Mark.
, vol.21
, Issue.2
, pp. 247-249
-
-
Sullivan, M.W.1
-
23
-
-
33846659453
-
-
Supermarket News. Available at
-
Supermarket News. "SN's Top 75: Company Rankings for 2003." Available at http://www.supermarketnews.com, 2004.
-
(2004)
"SN's Top 75: Company Rankings for 2003"
-
-
-
24
-
-
84963108002
-
"Liquidity Preferences as Behavior towards Risk"
-
Tobin, J. "Liquidity Preferences as Behavior towards Risk." Rev. Econ. Stud. 25 (1958): 65-86.
-
(1958)
Rev. Econ. Stud.
, vol.25
, pp. 65-86
-
-
Tobin, J.1
-
25
-
-
0033236254
-
"A Characterization of Retailer Response to Manufacturer Trade Deals"
-
Tyagi, R.K. "A Characterization of Retailer Response to Manufacturer Trade Deals." J. Mark. Res. 36 (1999): 510-16.
-
(1999)
J. Mark. Res.
, vol.36
, pp. 510-516
-
-
Tyagi, R.K.1
-
26
-
-
2342500744
-
"Vertical Linkages in Agri-Food Supply Chains: Changing Roles for Producers, Commodity Groups, and Government Policy"
-
Young, L.M., and J.E. Hobbs. "Vertical Linkages in Agri-Food Supply Chains: Changing Roles for Producers, Commodity Groups, and Government Policy." Rev. Agr. Econ. 24 (2002): 428-41.
-
(2002)
Rev. Agr. Econ.
, vol.24
, pp. 428-441
-
-
Young, L.M.1
Hobbs, J.E.2
|