Acceptance of a Price Discount: The Role of the Semantic Relatedness between Purchases and the Comparative Price Format

Journal of Behavioral Decision Making

Volumn 15, Issue 3, 2002, Pages 203-220

  Bonini, Nicolao ^a,b   Rumiati, Rino ^a,b  

^a UNIVERSITY OF TRENTO   (Italy)

^b Cognitive Science Laboratory ^*  (Italy)

Author keywords

Consumer choice; Editing; Mental accounting; Preference reversal; Price discount

Indexed keywords

EID: 0142055282     PISSN: 08943257     EISSN: None     Source Type: Journal    
DOI: 10.1002/bdm.411     Document Type: Article

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