Asymmetric effects of dynamic usage behavior on duration in subscription-based online service

Journal of Interactive Marketing

Volumn 20, Issue 3-4, 2006, Pages 5-15

  Dover, Howard F ^a   Murthi, B P S ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846079820     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20063     Document Type: Article

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