From the practitioners: Advertising and "Interactive marketing": Why the Twain can't meet

Journal of Interactive Marketing

Volumn 11, Issue 2, 1997, Pages 2-3

  Rosenfield, James R ^a  

^a Rosenfield and Associates   (United States)

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EID: 0040321059     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199721)11:23.0.CO;2-V     Document Type: Editorial

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