An entrepreneurial perspective on the marketing of charities

Journal of Nonprofit and Public Sector Marketing

Volumn 9, Issue 3, 2001, Pages 75-87

  Morris, Michael H ^a   Berthon, Pierre R ^b   Pitt, Leyland F ^c   Murgolo Poore, Marie E ^c   Ramshaw, Wendy F ^c  

^a MIAMI UNIVERSITY   (United States)

^b UNIVERSITY OF BATH   (United Kingdom)

^c CURTIN UNIVERSITY   (Australia)

Author keywords

Cause marketing; Charities; Entrepreneurial marketing

Indexed keywords

EID: 33750499543     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v09n03_05     Document Type: Article

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