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Industrial Marketing Management

Volumn 7, Issue 2, 1978, Pages 89-95

Toward a theory of professional service marketing

(1) Gummesson, Evert a

a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0003127884 PISSN: 00198501 EISSN: None Source Type: Journal
DOI: 10.1016/0019-8501(78)90054-8 Document Type: Article

Times cited : (89)

References (14)

1
- 0002705824
- Breaking Free from Product Marketing
- (1977) J. Market.
- Shostack¹

2
- 84909469382
- Swedish School of Economics, Helsinki, Finland
- (1977) Service Marketing Planning
- Grönroos¹

3
- 0003902676
- Prentice-Hall, New Jersey
- (1972) Marketing Management
- Kotler¹

4
- 84858552885
- (with English summary), University of Stockholm and the Marketing Techniques Centre (MTC), Stockholm
- (1977) Marknadsföring och inköp av konsulttjänster
- Gummesson¹

5
- 0004064466
- Irwin, Homewood, USA
- (1971) Basic Marketing, A Managerial Approach , pp. 44-46
- McCarthy¹

6
- 0001383547
- Cost Control for the Professional Service Firm
- (1969) Har. Bus. Rev.
- McDonald¹ Stromberger²

7
- 34548764666
- Charles Knight, London
- (1969) Professional Ethics , pp. 1-18
- Bennion¹

8
- 34548764666
- London
- (1969) Professional Ethics , pp. 254-267
- Bennion¹

9
- 0003798381
- McGraw Hill, London
- (1972) The Marketing of Professional Services
- Wilson¹

10
- 3242683315
- How to Buy/Sell Professional Services
- (1966) Har. Bus. Rev.
- Wittreich¹

11
- 2442552341
- Research and pseudoresearch in marketing
- (1974) Har. Bus. Rev.
- Smith¹

12
- 0003798381
- McGraw Hill, London
- (1972) The Marketing of Professional Services , pp. 16
- Wilson¹

13
- 1642626534
- Pitman, USA
- (1971) Managing Professional Services Enterprises , pp. 17
- Sibson¹

14
- 0002705824
- Breaking Free from Product Marketing
- (1977) J. Market.
- Shostack¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.