Components of perceived risk in product purchase: A cross-validation

Journal of Applied Psychology

Volumn 59, Issue 3, 1974, Pages 287-291

  Kaplan, Leon B ^a   Szybillo, George J ^b   Jacoby, Jacob ^b  

^a DUPONT COMPANY   (United States)

^b NONE

Author keywords

cross validation, components of perceived risk in product purchase, college students

Indexed keywords

EID: 0007183523     PISSN: 00219010     EISSN: None     Source Type: Journal    
DOI: 10.1037/h0036657     Document Type: Article

References (8)