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Journal of Business Research

Volumn 20, Issue 1, 1990, Pages 3-11

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

(1) Gronroos, Christian a,b

a HANKEN SCHOOL OF ECONOMICS (Finland)

b ARIZONA STATE UNIVERSITY (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001937314 PISSN: 01482963 EISSN: None Source Type: Journal
DOI: 10.1016/0148-2963(90)90037-E Document Type: Article

Times cited : (787)

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