Toward a product-proliferation theory of entry barriers

Academy of Management Review

Volumn 31, Issue 4, 2006, Pages 1062-1075

  Mainkar, Avinash V ^a   Lubatkin, Michael ^b   Schulze, William S ^c  

^a GEORGE MASON UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c UNIVERSITY OF UTAH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750401096     PISSN: 03637425     EISSN: None     Source Type: Journal    
DOI: 10.5465/AMR.2006.22528171     Document Type: Article

References (61)

1. Aaker, D. A. 1991. Managing brand equity. New York: Free Press.
2. Aaker, D. A., & Keller, K. L. 1990. Consumer evaluations of brand extensions. Journal of Marketing, 54(1): 27-41.
3. Amburgey, T. L., & Rao, H. 1996. Organizational ecology: Past, present, and future directions. Academy of Management Journal. 39: 1265-1286.
4. Barnett, W. P., & Amburgey, T. L. 1990. Do larger organizations generate stronger competition? In J. V. Singh (Ed.), Organizational evolution: New directions: 78-102. Newsbury Park, CA: Sage.
5. Barnett, W. P., & Freeman, J. 2001. Too much of a good thing? Product proliferation and organizational failure. Organization Science, 12: 539-558.
6. Barwise, P. 1993. Brand equity: Snark or Boojum. International Journal of Research in Marketing, 10: 93-104.
7. Baum, J. A. C. 1996. Organizational ecology. In S. R. Clegg, C. Hardy, & W. R. Nord (Eds.), Handbook of organization studies: 77-104. London: Sage.
8. Baum, I. A. C., & Mezias, S. J. 1992. Localized competition and organizational failure in the Manhattan hotel industry, 1898-1990. Administrative Science Quarterly. 37: 580-604.
9. Baum, J. A. C., & Powell, W. W. 1995. Cultivating an institutional ecology of organizations: Comment on Hannan, Carroll, Dundon, and Torres. American Sociological Review, 60: 529-538.
10. Baum, J. A. C., & Singh, J. V. 1994. Organizational niches and the dynamics of organizational mortality. American Journal of Sociology. 100: 346-380.
11. Bergen, M., Dutta, S., & Shugan, S. M. 1996. Branded variants: A retail perspective. Journal of Marketing Research, 33: 9-19.
12. Biggadike, R. E. 1979. Corporate diversification: Entry, strategy, and performance. Cambridge: MA: Harvard University Press.
13. Bottomley, P. A., & Holden, S. J. S. 2001. Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies. Journal of Marketing Research, 38: 494-500.
14. Carroll, G. R. 1985. Concentration and specialization: Dynamics of niche width in populations of organizations. American Journal of Sociology, 90: 1261-1283.
15. Carroll, G. R. 1997. Long-term evolutionary change in organizational populations: Theory, models and empirical findings in industrial demography. Industrial and Corporate Change, 6: 65-97.
16. Carroll, G. R., Dobrev, S. D., & Swaminathan, A. 2002. Organizational processes of resource partitioning. Research in Organizational Behavior, 24: 1-40.
17. Chakravarti, D., MacInnis, D. J., & Nakamoto, K. 1990. Product category perceptions, elaborative processing and brand name extension strategies. Advances in Consumer Research, 17: 910-916.
18. Choi, J. C., & Scarpa, C. 1992. Credible spatial preemption through reputation extension. International Journal of Industrial Organization, 10: 439-447.
19. Connor, J. M. 1981. Food product proliferation: A market structure analysis. American Journal of Agricultural Economics, 63: 607-617.
20. Cotterill, R. W. 1996. Market power in the retail food industry. Review of Economics and Statistics, 68: 379-386.
21. de Figueirdo, J. M., & Kyle, M. K. 2001. Competition, innovation, and product exit. Working paper, Massachusetts Institute of Technology, Boston. Accessed at http://hdl.handle.net/1721.1/3815.
22. Desai, K. K., & Ratneshwar, S. 2003. Consumer perceptions of product variants positioned on atypical attributes. Academy of Marketing Science Journal, 31: 22-35.
23. Greenstein, S. M., & Wade, J. B. 1998. The product life cycle in the commercial mainframe computer market, 1968-1982. Rand Journal of Economics, 29: 772-789.
24. Gruca, T. S., & Sudharshan, D. 1995. A framework for entry deterrence strategy: The competitive environment, choices, and consequences. Journal of Marketing, 59(3): 44-55.
25. Hannan, M. T., & Carroll, G. R. 1992. Dynamics of organizational populations: Density, legitimation and competition. New York: Oxford University Press.
26. Hannan, M. T., Carroll, G. R., & P'olos, L'. 2003. The organizational niche. Sociological Theory, 21: 309-340.
27. Hannan, M. T., & Freeman, J. 1988. Density dependence in the growth of organizational populations. In G. R. Carroll (Ed.), Ecological models of organizations: 7-32. Cambridge, MA: Ballinger.
28. Hannan, M. T., & Freeman, J. 1989. Organizational ecology. Cambridge, MA: Harvard University Press.
29. Judd, K. L. 1985. Credible spatial preemption. Rand Journal of Economics. 16: 153-166.
30. Kekre, S., & Srinivasan, K. 1990. Broader product line: A necessity to achieve success? Management Science, 36: 1216-1231.
31. Keller, L. K. 1993. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1): 1-22.
32. Kotler, P., & Armstrong, G. 1991. Principles of marketing. Englewood Cliffs, NJ: Prentice-Hall.
33. Low, G., & Fullerton, R. A. 1994. Brands, brand management, and the brand manager system: A critical-historical evaluation. Journal of Marketing Research, 31: 173-190.
34. Lubatkin, M., Schulze, W. S., Mainkar, A, & Cotterill, R. W. 2001. Ecological investigation of firm effects in horizontal mergers. Strategic Management Journal, 22: 335-357.
35. Mascarenhas, B., Kumaraswamy, A., Day, D., & Baveja, A. 2002. Five strategies for rapid firm growth and how to implement them. Managerial and Decision Economics, 23: 317-330.
36. Mason, C. H., & Milne, G. R. 1994. An approach for identifying cannibalization within product line extensions and multi-brand strategies. Journal of Business Research, 31: 163-170.
37. McEvily, S. K., Das, S., & McCable, K. 2000. Avoiding competence substitution through knowledge sharing. Academy of Management Review, 25: 294-311.
38. Péli, G., & Nooteboom, B. 1999. Market partitioning and the geometry of the resource space. American Journal of Sociology. 104: 1132-1153.
39. Porter, M. E. 1980. Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press.
40. Porter, M. E. 2001. Strategy and the internet. Harvard Business Review, 79(3): 63-73.
41. Putsis, W. P., Jr. 1997. An empirical study of the effect of brand proliferation on private label-national brand behavior. Review of Industrial Organization, 12: 355-371.
42. Ramdas, K. 2002. Managing product variety: An integrative review and research directions. Production and Operations Management, 12: 79-101.
43. Rao, H. 1994. The social construction of reputation: Certification contests, legitimation, and the survival of organizations in the American automobile industry: 1895-1912. Strategic Management Journal, 15: 29-44.
44. Reddy, S. K., Holak, S. L., & Bhat, S. 1994. To extend or not to extend: Success determinants of line extensions. Journal of Marketing Research, 31: 243-262.
45. Scherer, F. M., & Ross, D. 1990. Industrial market structure and economic performance. Boston: Houghton Mifflin.
46. Schmalensee, R. 1978. Entry deterrence in the ready-to-eat breakfast cereal industry. Bell Journal of Economics, 9: 305-327.
47. Smiley, R. 1988. Empirical evidence on strategic deterrence. International Journal of Industrial Organization, 6: 167-180.
48. Smith, D. C., & Park, C. W. 1992. The effects of brand extensions on market share and advertising efficiency. Journal of Marketing Research. 29: 296-313.
49. Sørensen, J. B. 1999. The ecology of organizational demography: Managerial tenure distributions and organizational competition. Industrial and Corporate Change, 8: 713-744.
50. Sorenson, O. 2000. Letting the market work for you: An evolutionary perspective on product strategy. Strategic Management Journal, 21: 577-592.
51. Sorenson, O., & Audia, P. G. 2000. The social structure of entrepreneurial activity: Geographic concentration of footwear production in the United States, 1940-1989. American Journal of Sociology. 106: 424-464.
52. Sudharshan, D., Kumar, K. R., & Gruca, T. S. 1995. NICHER: An approach to identifying defensible product positions. European Journal of Operational Research. 84: 292-309.
53. Sullivan, M. 1992. Brand extensions and when to use them. Management Science, 38: 793-805.
54. Sutton, J. 1991. Sunk costs and market structure: Price competition, advertising, and the evolution of concentration. Cambridge, MA: MIT Press.
55. Swaminathan, A. 1998. Entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry. Strategie Management Journal. 19: 389-404.
56. Swaminathan, A. 2001. Resource partitioning and the evolution of specialist organizations: The role of location and identity in the U.S. wine industry. Academy of Management Journal 44: 1169-1186.
57. Swaminathan, A., & Wiedenmayer, G. 1991. Does the pattern of density dependence in organizational mortality rates vary across levels of analysis? Evidence from the German brewing industry. Social Science Research, 20: 45-73.
58. Thomas, L. A. 1996. Advertising sunk costs and credible spatial preemption. Strategic Management Journal. 17: 481-498.
59. Wernerfelt, B. 1988. Umbrella branding as a signal of new product quality: An example of signaling by posting a bond. Rand Journal of Economics, 19: 458-466.
60. Yip, G. S. 1982. Barriers to entry. Lexington, MA: Lexington Books.
61. Zucker, L. G. 1989. Combining institutional theory and population ecology: No legitimacy, no history. (Comment on Carroll-Hannan, ASR, 1989.) American Sociological Heview, 54: 542-544.