Entry into new market segments in mature industries: Endogenous and exogenous segmentation in the U.S. brewing industry

Strategic Management Journal

Volumn 19, Issue 4, 1998, Pages 389-404

  Swaminathan, Anand ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Entrepreneurship; Market entry; Organizational ecology; Organizational founding; Specialist strategies

Indexed keywords

COMMERCE; FERMENTATION;

ENTREPRENEURSHIP; MARKET ENTRY; ORGANIZATIONAL ECOLOGY; ORGANIZATIONAL FOUNDING; SPECIALIST STRATEGIES;

ECOLOGY;

EID: 0000807864     PISSN: 01432095     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1097-0266(199804)19:4<389::AID-SMJ973>3.0.CO;2-0     Document Type: Article

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