메뉴 건너뛰기




Volumn 13, Issue 4, 2005, Pages 22-33

Fair trade marketing: An alternative system for globalization and development

Author keywords

[No Author keywords available]

Indexed keywords


EID: 33749535895     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.1080/10696679.2005.11658556     Document Type: Review
Times cited : (35)

References (53)
  • 1
    • 10844282070 scopus 로고    scopus 로고
    • Collaborating with activists: How Starbucks works with NGOs
    • Fall
    • Argenti, Paul A. (2004), "Collaborating with Activists: How Starbucks Works with NGOs," California Management Review, 47 (Fall), 91-116.
    • (2004) California Management Review , vol.47 , pp. 91-116
    • Argenti, P.A.1
  • 2
    • 4544367736 scopus 로고    scopus 로고
    • Improving sustainable chain management through fair trade
    • Autumn
    • Auroi, Claude (2003), "Improving Sustainable Chain Management Through Fair Trade," Greener Management International, 43 (Autumn), 25-35.
    • (2003) Greener Management International , vol.43 , pp. 25-35
    • Auroi, C.1
  • 3
    • 4544311700 scopus 로고    scopus 로고
    • Ethical supply chains in the cocoa, coffee and tea industries
    • Autumn
    • Blowfield, Mick (2003), "Ethical Supply Chains in the Cocoa, Coffee and Tea Industries," Greener Management International, 43 (Autumn), 15-24.
    • (2003) Greener Management International , vol.43 , pp. 15-24
    • Blowfield, M.1
  • 4
    • 65049084534 scopus 로고    scopus 로고
    • Let's go fair
    • Brussels: Fair Trade Advocacy Office, European Fair Trade Association
    • Bowen, Brid (2001), "Let's Go Fair," in EFTA Yearbook: Challenges of Fair Trade 2001-2003, Brussels: Fair Trade Advocacy Office, European Fair Trade Association, 21-41, (last accessed January 22, 2006), [available at http://www.eftadvocacy.org/ yearbook.asp].
    • (2001) EFTA Yearbook: Challenges of Fair Trade 2001-2003 , pp. 21-41
    • Bowen, B.1
  • 5
    • 0036015258 scopus 로고    scopus 로고
    • Ethical challenges of social marketing
    • Spring
    • Brenkert, George G. (2002), "Ethical Challenges of Social Marketing," Journal of Public Policy & Marketing, 21 (Spring), 14-25.
    • (2002) Journal of Public Policy & Marketing , vol.21 , pp. 14-25
    • Brenkert, G.G.1
  • 6
    • 33749509787 scopus 로고    scopus 로고
    • A clash of personal freedom and common good
    • Brownstein, Ronald (2003), "A Clash of Personal Freedom and Common Good," Los Angeles Times, (May 5), A12.
    • (2003) Los Angeles Times , Issue.MAY 5
    • Brownstein, R.1
  • 8
    • 85039266046 scopus 로고    scopus 로고
    • Cafédirect (2006), "From our CEO," (last accessed January 22, 2006), [available at http://www.cafedirect. co.uk/about/index.php].
    • (2006) From Our CEO
  • 10
    • 20444449184 scopus 로고
    • A macromarketing perspective on social marketing: The case of family planning in India
    • Spring
    • Dholakia, Ruby Roy (1984), "A Macromarketing Perspective on Social Marketing: The Case of Family Planning in India," Journal of Macromarketing, 4 (Spring), 53-61.
    • (1984) Journal of Macromarketing , vol.4 , pp. 53-61
    • Dholakia, R.R.1
  • 11
    • 0021566116 scopus 로고
    • Missing links: Marketing and the newer theories of development
    • G.S. Kindra, ed. New York: St. Martin's Press
    • Dholakia, Nikhilesh and Ruby Roy Dholakia (1984), "Missing Links: Marketing and the Newer Theories of Development," in Marketing in Developing Countries, G.S. Kindra, ed. New York: St. Martin's Press, 57-75.
    • (1984) Marketing in Developing Countries , pp. 57-75
    • Dholakia, N.1    Dholakia, R.R.2
  • 12
    • 20444505523 scopus 로고    scopus 로고
    • Social marketing and development
    • Paul N. Bloom and Gregory T. Gundlach, eds., Thousand Oaks, CA: Sage Publications, Inc.
    • Dholakia, Ruby Roy and Nikhilesh Dholakia (2001), "Social Marketing and Development," in Handbook of Marketing and Society, Paul N. Bloom and Gregory T. Gundlach, eds., Thousand Oaks, CA: Sage Publications, Inc., 486-505.
    • (2001) Handbook of Marketing and Society , pp. 486-505
    • Dholakia, R.R.1    Dholakia, N.2
  • 13
    • 85039263621 scopus 로고    scopus 로고
    • Divine Chocolate (2006), "Kuapa Kokoo and Ghana," (last accessed January 22, 2006), [available at http://www.divinechocolate.com].
    • (2006) Kuapa Kokoo and Ghana
  • 14
    • 28644435798 scopus 로고    scopus 로고
    • The good company: A survey of corporate social responsibility
    • The Economist (2005), "The Good Company: A Survey of Corporate Social Responsibility," (January 22), 1-22.
    • (2005) The Economist , Issue.JANUARY 22 , pp. 1-22
  • 15
    • 85039255956 scopus 로고    scopus 로고
    • European Free Trade Association
    • EFTA (2006), "EFTA Activities," European Free Trade Association, (last accessed January 22, 2006), [available at http://www.eftafairtrade.org/efta.asp].
    • (2006) EFTA Activities
  • 16
    • 0007335474 scopus 로고    scopus 로고
    • Voluntary simplicity: Characterization, select psychological implications, and societal consequences
    • Etzioni, Amitai (1998), "Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences," Journal of Economic Psychology, 19, 619-43.
    • (1998) Journal of Economic Psychology , vol.19 , pp. 619-643
    • Etzioni, A.1
  • 17
    • 85039266676 scopus 로고    scopus 로고
    • Fairer handel im aufwind
    • Fair Feels Good (2006), "Fairer Handel im Aufwind," Die Verbraucher Initiative, e.V., (last accessed January 22, 2006), [available at http://www.fair-feelsgood.de/fairfeelsgood.php/cat/49/title/Marktforschu ng].
    • (2006) Die Verbraucher Initiative, E.V.
  • 19
    • 85039261789 scopus 로고    scopus 로고
    • _ (2006), "FTF Members: Wholesale Organizations," (last accessed January 22, 2006), [available at http://www.fairtradefederation.com/ memwhl.html].
    • (2006) FTF Members: Wholesale Organizations
  • 22
    • 85039264768 scopus 로고    scopus 로고
    • Fair Trade Labeling Organizations International
    • FLO (2006), Fair Trade Labeling Organizations International, (last accessed January 22, 2006), [available at www.fairtrade.net].
    • (2006)
  • 23
    • 33749520540 scopus 로고    scopus 로고
    • Global Exchange (2006), "Program Summary," (last accessed January 22, 2006), [available at http://www.globalexchange.org/about/programSum mary.html].
    • (2006) Program Summary
  • 24
    • 85039264072 scopus 로고    scopus 로고
    • Hudson's Bay Company (2006), "Ethical Sourcing," (last accessed January 22, 2006), [available at http://www.hbc.com/hbc/socialresponsibility/ sourci ng/].
    • (2006) Ethical Sourcing
  • 28
    • 84993054406 scopus 로고    scopus 로고
    • Developing customer relationships through fair trade: A case study from the retail market in the UK
    • Jones, Peter, Daphne Comfort, and David Hillier (2004), "Developing Customer Relationships Through Fair Trade: A Case Study from the Retail Market in the UK," Management Research News, 27 (3), 77-87.
    • (2004) Management Research News , vol.27 , Issue.3 , pp. 77-87
    • Jones, P.1    Comfort, D.2    Hillier, D.3
  • 31
    • 0015083252 scopus 로고
    • Social marketing: An approach to planned social change
    • Kotler, Philip and Gerald Zaltman (1971), "Social Marketing: An Approach to Planned Social Change," Journal of Marketing, 35 (July), 3-12.
    • (1971) Journal of Marketing , vol.35 , Issue.JULY , pp. 3-12
    • Kotler, P.1    Zaltman, G.2
  • 32
    • 0010875944 scopus 로고    scopus 로고
    • On communicating the complexity of a green message. Part 1: The Max Havelaar case
    • Summer
    • Langeland, Lise (1998), "On Communicating the Complexity of a Green Message. Part 1: The Max Havelaar Case," Greener Management International, 22 (Summer), 96-107.
    • (1998) Greener Management International , vol.22 , pp. 96-107
    • Langeland, L.1
  • 33
    • 0037334883 scopus 로고    scopus 로고
    • Fighting back: The growth of alternative trade
    • LeClair, Mark S. (2003), "Fighting Back: The Growth of Alternative Trade," Development, 46, 1, 66-73.
    • (2003) Development , vol.46 , Issue.1 , pp. 66-73
    • LeClair, M.S.1
  • 34
    • 33749509278 scopus 로고    scopus 로고
    • Is the Fairtrade ethic working?
    • Marketing Week (2004), "Is the Fairtrade Ethic Working?," (June 17), 24.
    • (2004) Marketing Week , Issue.JUNE 17 , pp. 24
  • 35
    • 85039260896 scopus 로고    scopus 로고
    • Tricks of the trade: How the Fairtrade brand Has Gone from strength to strength
    • MORI (2004), "Tricks of the Trade: How the Fairtrade Brand Has Gone from Strength to Strength," Market & Opinion Research International (October 21), (last accessed January 22, 2006), [available at http://www.mori.com/pubinfo/doy/tricks-of-the-trade.shtml].
    • (2004) Market & Opinion Research International (October 21)
  • 36
    • 33749514488 scopus 로고    scopus 로고
    • People tree
    • Murphy, Claire (2004), "People Tree," Marketing (June 9), 25.
    • (2004) Marketing , Issue.JUNE 9 , pp. 25
    • Murphy, C.1
  • 37
    • 85039265684 scopus 로고    scopus 로고
    • NEWS (2006), Network of European Worldshops (last accessed January 22, 2006), [available at http://www.worldshops.org/index.html].
    • (2006) Network of European Worldshops
  • 40
    • 85039259464 scopus 로고    scopus 로고
    • People Tree (2006), "Home," (last accessed January 22, 2006), [available at www.peopletree.co.uk].
    • (2006) Home
  • 41
    • 0010971689 scopus 로고    scopus 로고
    • Measuring what matters in nonprofits
    • Sawhill, John and David Williamson (2001), "Measuring What Matters in Nonprofits," The McKinsey Quarterly (2) (last accessed January 22, 2006), [available at www.mckinseyquarterly.com].
    • (2001) The McKinsey Quarterly , Issue.2
    • Sawhill, J.1    Williamson, D.2
  • 42
    • 84990328146 scopus 로고    scopus 로고
    • A history of marketing schools of thought
    • Shaw, Eric H. and D.G. Brian Jones (2005), "A History of Marketing Schools of Thought," Marketing Theory, 5 (September), 239-281.
    • (2005) Marketing Theory , vol.5 , Issue.SEPTEMBER , pp. 239-281
    • Shaw, E.H.1    Jones, D.G.B.2
  • 43
    • 0036109459 scopus 로고    scopus 로고
    • Voluntary simplicity and the ethics of consumption
    • Shaw, Deirdre and Terry Newholm (2002), "Voluntary Simplicity and the Ethics of Consumption," Psychology & Marketing, 19 (February), 167-85.
    • (2002) Psychology & Marketing , vol.19 , Issue.FEBRUARY , pp. 167-185
    • Shaw, D.1    Newholm, T.2
  • 45
    • 77951627700 scopus 로고    scopus 로고
    • What price virtue? At some retailers, 'fair trade' carries a very high cost
    • A. 1
    • Stecklow, Steve and Erin White (2004a), "What Price Virtue? At Some Retailers, 'Fair Trade' Carries a Very High Cost," The Wall Street Journal, (June 8), A. 1.
    • (2004) The Wall Street Journal , Issue.JUNE 8
    • Stecklow, S.1    White, E.2
  • 46
    • 85039263231 scopus 로고    scopus 로고
    • How fair is fair trade? That's tough to figure; Confusing labels, claims make It hard for shoppers to know where money goes
    • A. 10
    • _ and _ (2004b), "How Fair Is Fair Trade? That's Tough to Figure; Confusing Labels, Claims Make It Hard for Shoppers to Know Where Money Goes," The Wall Street Journal, (June 8), A. 10.
    • (2004) The Wall Street Journal , Issue.JUNE 8
  • 47
    • 84986180582 scopus 로고    scopus 로고
    • The problems of translating fair trade principles in consumer purchase behaviour
    • Strong, Carolyn (1997), "The Problems of Translating Fair Trade Principles in Consumer Purchase Behaviour," Marketing Intelligence & Planning, 15 (1), 32-37.
    • (1997) Marketing Intelligence & Planning , vol.15 , Issue.1 , pp. 32-37
    • Strong, C.1
  • 48
    • 84870151524 scopus 로고    scopus 로고
    • Ten Thousand Villages (2006), "About Us," (last accessed January 22, 2006), [available at http://www.tenthousandvillages.org].
    • (2006) About Us
  • 49
    • 0347544197 scopus 로고    scopus 로고
    • Scholarly research in marketing: Exploring the '4 eras' of thought development
    • Fall
    • Wilkie, William L. and Elizabeth S. Moore (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy & Marketing, 22 (Fall), 116-46.
    • (2003) Journal of Public Policy & Marketing , vol.22 , pp. 116-146
    • Wilkie, W.L.1    Moore, E.S.2
  • 50
    • 33749504800 scopus 로고    scopus 로고
    • What would Jesus drive?: Frugality sermons in American consumer culture
    • William H. Redmond, ed., Bowling Green, OH: Bowling Green State University
    • th Annual Macromarketing Conference, William H. Redmond, ed., Bowling Green, OH: Bowling Green State University, 75-91.
    • (2003) th Annual Macromarketing Conference , pp. 75-91
    • Witkowski, T.H.1
  • 51
    • 20444431955 scopus 로고    scopus 로고
    • Antiglobal challenges to marketing in developing countries: Exploring the ideological divide
    • _ (2005), "Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide," Journal of Public Policy & Marketing, 24 (May), 7-23.
    • (2005) Journal of Public Policy & Marketing , vol.24 , Issue.MAY , pp. 7-23
  • 52
    • 3342917111 scopus 로고    scopus 로고
    • Consuming lives, consuming landscapes: Interpreting advertisements for cafédirect coffees
    • Wright, Caroline (2004), "Consuming Lives, Consuming Landscapes: Interpreting Advertisements for Cafédirect Coffees," Journal of International Development, 16, 665-80.
    • (2004) Journal of International Development , vol.16 , pp. 665-680
    • Wright, C.1
  • 53
    • 0032187797 scopus 로고    scopus 로고
    • Balancing performance, ethics, and accountability
    • October
    • Zadek, Simon (1998), "Balancing Performance, Ethics, and Accountability," Journal of Business Ethics, 17 (October), 1421-41.
    • (1998) Journal of Business Ethics , vol.17 , pp. 1421-1441
    • Zadek, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.