The relation between script complexity and commercial memorability

Journal of Advertising

Volumn 35, Issue 3, 2006, Pages 7-15

  Lowrey, Tina M ^a  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749344671     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350301     Document Type: Article

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