A cross-cultural comparison of fast food restaurant selection criteria between Korean and Filipino college students

International Journal of Hospitality Management

Volumn 25, Issue 4, 2006, Pages 683-698

  Baek, Seung Hee ^a   Ham, Sunny ^b   Yang, Il Sun ^c  

^a Shingu University   (South Korea)

^b Hospitality and Tourism Management   (United States)

^c Yonsei University   (South Korea)

Author keywords

Conjoint analysis; Cross cultural; Globalization; Restaurant selection criteria

Indexed keywords

EID: 33749155643     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2005.07.001     Document Type: Article

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