Predicting hotel choice decisions and segmenting hotel consumers:A comparative assessment of a recent consumer based approach

Journal of Travel and Tourism Marketing

Volumn 11, Issue 1, 2002, Pages 17-33

  Wong, Kevin K F ^a   Chi Yung, Lam ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Benefit segmentation; Conjoint model; Consumer choice behavior; Hotel attributes; Preference structure

Indexed keywords

EID: 33749152700     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v11n01_02     Document Type: Article

References (13)

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