Using grounded theory to model visitor experiences at heritage sites Methodological and practical issues

Qualitative Market Research

Volumn 9, Issue 4, 2006, Pages 367-388

  Daengbuppha, Jaruwan ^a   Hemmington, Nigel ^a   Wilkes, Keith ^a  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

Author keywords

Customer satisfaction; Ethnography; Heritage; Thailand

Indexed keywords

EID: 33748749983     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750610689096     Document Type: Article

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