Electoral participation and non-voter segmentation

Journal of Nonprofit and Public Sector Marketing

Volumn 14, Issue 1-2, 2005, Pages 109-127

  Bannon, Declan P ^a  

^a UNIVERSITY OF THE WEST OF SCOTLAND   (United Kingdom)

Author keywords

Electoral commission; Electoral participation; Non voting; Party identification; Political marketing; Turnout

Indexed keywords

EID: 33747667636     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v14n01_07     Document Type: Article

References (69)

1. Bannon, D. (2000) 'Political Marketing: Plotting the development of political activity into an evolutionary framework.' In Proceedings of the UK Political Studies Association Media and Political Group in conjunction with the UK Academy of Marketing Special interest group on Political Marketing, Loughborough University, 2000.
2. Bannon, D. (2001) 'Political Marketing as Social Marketing: If the cap fits.' In. Proceedings of the 4th annual conference of the Political Marketing Group of the UK. Academy of Marketing, Dublin City University, 6-8th September.
3. Bannon, D. (2003) 'Voting, Non-Voting and Consumer Buying Behaviour: non-voter segmentation and the underlining causes of electoral inactivity' Journal of Public Affairs, Volume 3, Number 2, pp. 138-155.
4. Barnes, L. B. (1981) 'Managing a paradox of organisational trust' Harvard Business Review, March/April, 107-116.
5. Barnes, J. (1994) 'Close to the customer: But is it a relationship?' Journal of Marketing Management, 10, 561-570.
6. Barnes, J. G. (1995) 'Establishing Relationships-getting closer to the customer may be more difficult than you think' Irish Marketing Review, V8, pp. 107-116.
7. Berry, L. (2001) 'Voting via internet may be on its way,' Denver Business Review 9th February.
8. Birmingham Business Journal (2001) 'Voter turnout is the real issue,' 20th April.
9. Black, A. (2001) 'Non-voting is partly fuelled by the new generation of hedonism.' Financial Times, 14th June 2001.
10. Bromley, C.; Curtice, J. & Seyd, B. (2001) 'Political engagement, trust and constitutional reform' British Social Attitudes, 18th Report, pp. 199-223.
11. Brynin, M. & Sanders, D. 1993 'Party identification, political preferences and material conditions,' Party Politics, 3: 53-77.
12. Butler, D. (2001) 'Tactical voting and turnout,' Financial Times, 28th May.
13. Butler, D. (1996) 'Elections in Britain Today,' Dick Leonard, pp. ix.
14. Butler, D. and Stokes, D. (1974) Political Change in Britain: 2nd edn, MacMillan.
15. Campbell, A.; Converse, P.; Miller, W. E. and Stokes, D. (1960) The American Voter, New York: Wiley.
16. Crewe, I. (1981) Why the Conservatives Won, In Britain at the Polls 1979 ed. Howard Penniman. Washington, DC: American Enterprise Institute.
17. Crewe, I. (1985) Great Britain. In Electoral change in Western Democracies, eds. Ivor Crewe and David Denver, London: Croom.
18. Crewe, I. (1992) 'Changing votes and unchanging voters.' Electoral Studies, 11: 33-45.
19. Crewe, I. & Thomson, K. (1999) Party Loyalties: Dealignment or realignment? in Critical Elections, London: Sage.
20. Curtice, J. (2001) 'Repeat or Revolution,' Politics Review, Vol. 11, No. 1, pp. 2-5.
21. Denver, D. (1994) Elections and Voting Behaviour in Britain, 2nd edition, Sussex: Harvester-Wheatsheaf.
22. Denver, D. (2003) Elections and Voters in Britain, Palgrave, Basingstoke.
23. Downs, A. (1952) An economic theory of democracy, New York: Harper and Row.
24. Dwyer, F.; Schurr, P. & Oh, S. (1987) 'Developing Buyer-Seller Relationships,' Journal of Marketing, Vol. 51, pp. 11-27.
25. Egan, J. (1999), 'Political Marketing: Lessons from the mainstream,' Journal of Marketing Management 1999: 15, 495-503.
26. Egan, J.; Lynch, R. & Baines, P. (2001) 'Competitive Advantage, Strategic Resources and Political Campaigning: A Resource-Based perspective. In Proceedings of the 4th annual conference of the Political Marketing Group of the UK Academy of Marketing, Dublin City University, 6-8th September.
27. Election Commission Report (2001) 'Election 2001 The Official Results,' Politico's Publishing.
28. Election Commission Report (2002) 'Modernising Elections: A strategic evaluation of the 2002 electoral pilot schemes, Aug.
29. Festinger, L. (1957) 'A theory of cognitive dissonance.' Stanford, CA: Stanford University Press.
30. Franzio, S. (2000) 'Social Psychology' 2nd ed. McGraw-Hill.
31. Franklin, M. (1985) 'The Decline of Class Voting in Britain.' Oxford Press.
32. Gott, R. (2001) 'I shall not vote,' Guardian, 7th June.
33. Grayson, K. & Ambler, T. (1999) 'The dark side of Long-Term Relationships in Services Marketing,' Journal of Marketing Research, Vol. XXXV 1, 132-141.
34. Gronroos, C. (1994) 'From the marketing mix to relationship marketing,' Management Decision, 32(2), 1994, pp. 4-20.
35. Gummesson, E. (1995) 'Broadening and specifying Relationship Marketing,' Asia-Australian Marketing Journal, Vol. 2, No. 1, pp. 31-43.
36. Gummesson, E. (1997) 'In search of Marketing Equilibrium: Relationship Marketing versus Hypercompetition,' Journal of Marketing Management, 13, pp. 421-430.
37. Gummesson, E. (1997) 'Relationship Marketing-The Emperor's new clothes or a paradigm shift? Marketing and Research Today, Feb. pp. 53-60.
38. Gummesson, E. (1998) 'Implementation requires a Relational Marketing Paradigm' Journal of the Academy of Marketing Science, Vol. 26, pp. 242-249.
39. Hansard Society Briefing (2002) None of the Above: Non-voters and the 2001 election.
40. Harker, M. (1999) 'Relationship Marketing defined? an examination of current relationship marketing definitions' Marketing Intelligence and Planning, Vol. 17, Issue 1.
41. Harrop, M. and Miller, W.L. (1987) Elections and voters. A comparative introduction' Basingstoke: MacMillan.
42. Heath, A.; Jowell, R. and Curtice, S. (1985) 'How Britain votes,' London: Pergamam.
43. Hertz, N. (2001) 'Why consumer power is not enough,' New Statesman 30th April.
44. Himmelweit, H. et al. (1978) 'Memory for past vote,' British Journal of Political Science, 8, 8, 365-384.
45. Himmelweit, H.; Humpheys & Jaeger (1985) 'How voters decide,' O.U. Press 1985.
46. Hunt, S. (1997) 'Competing through Relationships: Grounding Relationship Marketing in Resource-Advantage Theory,' Journal of Marketing Management, 13, pp. 431-445.
47. Jackson, B. B. (1985) 'Building customer relationships that last,' Harvard Business Review, Vol. 63, pp. 120-128.
48. Kavanagh, D. (1995) 'Election Campaigning-the new marketing of politics,' pp. 11, Blackwell.
49. Kavanagh, D. (1997) 'The Labour Campaign,' Vol. 50, Parliamentary Affairs, pp. 533.
50. Lees-Marshnent, J. (2001) 'Political Marketing and British political parties,' Manchester University Press.
51. Marquis, S. (2001) 'UK political apathy reveals an important lesson for marketers,' Marketing, 14th June.
52. Morgan, R. M. & Hunt, S. (1994) 'The commitment-trust theory of Relationship Marketing, Journal of Marketing, Vol. 58, pp. 20-38.
53. Mote. D. (2000) New Scientist, 17th March, pp. 19.
54. Nucifora, A. (2001) 'Let Marketers run the voting system and polling procedures,' Capital District Business Review, 26th February.
55. Palmer, A. (2000) 'Marketing,' Oxford, pp. 11-14.
56. Pare, M. (2001) 'Getting out the vote worked here; elsewhere? Providence Business News, 29th January.
57. Pattie, C. & Johnston, R. (2001) 'A Low Turnout Landslide: Abstention at the British General Election of 1997,' Political Studies, Vol. 49, 286-305.
58. Reed Elsevier Business Publishing, Ltd. (2001) 'E-voting-yes please,' Computer Weekly, 10th May.
59. Reid, G. (2001) 'Failing the Voters' Bridge of Allan, SNP Newsletter, July.
60. Rose, R. and McAllister (1986) 'Voters begin to choose,' London: Sage.
61. Rose, R. and McAllister (1990) 'The loyalty of voters,' London: Sage.
62. Smith, G. & Saunders, J. (1990) 'The application of Marketing to British Politics.' Journal of Marketing Management, No. 3, pp. 295-306.
63. Taylor Nelson Sofres (2001) 'Voters pledge to turn out in force at polling booths,' Marketing, June 7th, pp. 1.
64. Tomer, J. (1998) 'Beyond transaction markets, towards relationship marketing in the human firm: A socio-economic model,' Journal of Socio-Economics, March-April 1998.
65. Urken, A. (2001) 'Technology alone can't fix voting problems,' Computerworld, 5th March.
66. White, D. (2001) 'First past the post poll system,' Financial Times, 7th June.
67. Wolfe, D. (1998) 'Developmental relationship marketing (connecting messages with mind: An emphatic marketing system)' Journal of Consumer Marketing, Vol. 15, Issue 5.
68. Young, H. (2001) 'Politicians treat voters as idiots,' Guardian, 25th May.
69. Younge, G. (2001) 'Vanishing voters,' Guardian, 5th February.