An examination of buying centres in Irish biotechnology companies and its marketing implications

Journal of Business & Industrial Marketing

Volumn 21, Issue 5, 2006, Pages 266-280

  Howard, Paul ^a   Doyle, Declan ^a  

^a South East Technological University   (Ireland)

Author keywords

Biotechnology; Buying behaviour; Ireland

Indexed keywords

EID: 33747463245     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620610681579     Document Type: Article

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