Users' role in the purchase: Their influence, satisfaction and desire to participate in the next purchase

Journal of Business and Industrial Marketing

Volumn 13, Issue 6, 1998, Pages 479-491

  Tanner Jr , John R ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009937444     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629810246805     Document Type: Article

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