Power and influence in the buying centre

European Journal of Marketing

Volumn 33, Issue 11-12, 1999, Pages 1161-1170

  Farrell, Mark ^a   Schroder, Bill ^b  

^a CHARLES STURT UNIVERSITY   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Buyer behaviour; Decisions; Marketing strategy; Strategy

Indexed keywords

EID: 20344398517     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910292320     Document Type: Article

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