Attitudes towards internet advertising: A cross-cultural study

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 2, 2006, Pages 158-176

  Guo, Guoqing ^a   Cheung, Fanny Sau Lan ^b   Leung, Wing Fai ^c   Chow, Cheris Wing Chi ^b  

^a RENMIN UNIVERSITY OF CHINA   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c Hong Kong Institute of Technology   (Hong Kong)

Author keywords

Advertising attitude; Beliefs; Cross cultural; Gender; Internet advertising

Indexed keywords

EID: 33747339264     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/ijima.2006.010297     Document Type: Article

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