Strategies for business format franchisors to expand into global markets

Journal of Marketing Channels

Volumn 13, Issue 3, 2006, Pages 29-50

  Preble, John F ^a   Hoffman, Richard C ^b  

^a UNIVERSITY OF DELAWARE   (United States)

^b SALISBURY UNIVERSITY   (United States)

Author keywords

Canada; China; Eastern and Western Europe; Franchising; Geographic expansion strategies; Global markets; Japan; Licensing; Market characteristics; Market orientation; Middle East; Nordic countries; United Kingdom

Indexed keywords

EID: 33746594842     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v13n03_03     Document Type: Article

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