Retail personality and the Hispanic consumer: An exploration of American retailers

Managing Service Quality

Volumn 16, Issue 2, 2006, Pages 167-184

  Wesley, Scarlett C ^a   Fowler, Deborah C ^b   Vazquez, Maria Elena ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

^c SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

Brand identity; Hispanics; Perception; Retailers; Shopping; United States of America

Indexed keywords

EID: 33745808828     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520610650637     Document Type: Article

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